deterrence strategies

deterrence strategies
марк. стратегии сдерживания, стратегии устрашения (стратегии маркетинговой войны, которые предполагают убеждение конкурента в том, что ему лучше (безопаснее) держаться подальше от вашего рынка (доли рынка); таким образом, данная стратегия предполагает проведение битвы в умах конкурентов)
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Англо-русский экономический словарь.

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  • Deterrence theory — This article is about deterrent theories of punishment. For legal theory of justice, see Deterrence (legal). Deterrence theory gained increased prominence as a military strategy during the Cold War with regard to the use of nuclear weapons, and… …   Wikipedia

  • Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Minimal deterrence — In nuclear strategy, minimal deterrence (also called minimum deterrence) is an application of deterrence theory in which a state possesses no more nuclear weapons than is necessary to deter an adversary from attacking.[1] Pure minimal deterrence… …   Wikipedia

  • Essentials of Post-Cold War Deterrence — is a document produced in 1995 as a Terms of Reference by the Policy Subcommittee of the Strategic Advisory Group (SAG) of the United States Strategic Command (current USSTRATCOM, former CINCSTRAT), a branch of the Department of Defense. The… …   Wikipedia

  • Minimum Credible Deterrence — Credible Minimum Deterrence is the principle on which India s nuclear doctrine is based. It underlines no first use (NFU) with a second strike capability, and falls under minimal deterrence as opposed to mutually assured destruction. India s… …   Wikipedia

  • punishment — /pun ish meuhnt/, n. 1. the act of punishing. 2. the fact of being punished, as for an offense or fault. 3. a penalty inflicted for an offense, fault, etc. 4. severe handling or treatment. [1250 1300; ME punysshement < AF punisement, OF… …   Universalium

  • Kim Holmes — Kim R. Holmes, Ph.D., is one of Washington s foremost foreign and defense policy experts. He currently serves as the Vice President of Foreign and Defense Policy Studies at the Heritage Foundation and the Director of its Kathryn and Shelby Cullom …   Wikipedia

  • Western Behavioral Sciences Institute — The Western Behavioral Sciences Institute (WBSI) was founded in 1958, in La Jolla, California, as an independent, nonprofit organization devoted to research, education and advanced study in human affairs. Its early studies included research on… …   Wikipedia

  • international relations — a branch of political science dealing with the relations between nations. [1970 75] * * * Study of the relations of states with each other and with international organizations and certain subnational entities (e.g., bureaucracies and political… …   Universalium

  • nuclear strategy — ▪ military Introduction  the formation of tenets and strategies for producing and using nuclear weapons.       Nuclear strategy is no different from any other form of strategy in that it involves relating military means to political ends. In this …   Universalium

  • John Mearsheimer — John J. Mearsheimer John J. Mearsheimer Full name John J. Mearsheimer Born 1947 Era International relations theory Region …   Wikipedia


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